If there’s one feature that women like in an older man above all else, it’s probably the appearance of confidence. Women like a man who knows what to do and what he needs. If he needs prescription sunglasses he wears them. If he’s going bald, he skips the comb over and just shaves his head. When a woman sees a 50-year-old man decked out in Ed Hardy jeans that are better suited for a man half his age, it tells her something. If a man doesn’t have the confidence to dress appropriately for his age he’s probably lacking confidence in other areas as well.

But an older man in Ray Ban Aviators, a well fitting blazer, and a Tag Hauer watch sends out a different message entirely. Unfortunately, many men have the confidence that women like, they just don’t know how to shop for their own clothes. Most employees at department stores or specialty shops like Men’s Wearhouse are happy to help customers select clothes that go well together. When a man is confident in his abilities and his appearance, it sends out the message that he’s stable and strong. This is especially true when it comes to his personal style.